标题The Next Rembrandt
广告公司
广告战役 The Next Rembrandt
广告主 ING Group
品牌 ING Bank
首次发布日期 2016 / 4
行业领域 银行与金融服务、投资、证券服务
剧情简介 How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity.
媒体类别 案例研究
长度
更多信息 www.nextrembrandt.com
制作公司
ECD / Concept
Concept
Concept
Creative ARt
文案
文案
Tech Lead
设计师
Digital Director
Strategist
Developer
Developer
3D Artist
剪辑师
PR manager
Brand Manager
Screen Producer
Screen Producer
Print Producer
Animations
Special Advisor
导演
执行制片
DIRECTOR SMALL AND MIDMARKET BUSINESS
MICROSOFT AZURE LEAD
PRODUCT MARKETING MANAGER
CORPORATE COMMUNCIATION MANAGER
Marcom Manager
Solution Architect

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