标题 | The Cooldown 1 |
广告公司 | Stink Films |
广告战役 | The Cooldown |
广告主 | Peloton |
品牌 | Peloton |
首次发布日期 | 2022 / 12 |
行业领域 | 健身设备、健身器材 |
哲学 | For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton. The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton. The films will be shared with members in-platform via the Peloton app from 15th December. Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional way media couldn't. Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day. |
媒体类别 | 互动 |
长度 | |
制作公司 | Stink Films |
广告经理 | Oli Snoddy |
执行创意总监 | Cameron Temple |