标题The Cooldown 1
广告公司
广告战役 The Cooldown
广告主 Peloton
品牌 Peloton
首次发布日期 2022 / 12
行业领域 健身设备、健身器材
哲学 For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton.

The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton.

The films will be shared with members in-platform via the Peloton app from 15th December.

Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional way media couldn't.

Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day.
媒体类别 互动
长度
制作公司
广告经理
执行创意总监

该广告战役的其他作品