标题The Big Swim
广告公司
广告战役 Le Big Swim
广告主 Heineken
品牌 Kronenbourg 1664
首次发布日期 2015 / 8
行业领域 啤酒,苹果酒
广告口号 A Taste Suprême
剧情简介 The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead.
Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme. 
哲学 Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” 
问题 Invite Britain to believe in Kronenbourg 1664's Taste Suprême
媒体类别 案例研究
长度
Soundtrack Chariots of Fire
制作公司
演员/名人
客户总监
客户经理
广告经理
美术指导
客户企划
首席创意官
媒介公司
媒介企划
导演
后期制作
音频后期制作 Sound Square

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