标题 | The Big Swim |
广告公司 | Ogilvy UK |
广告战役 | Le Big Swim |
广告主 | Heineken |
品牌 | Kronenbourg 1664 |
首次发布日期 | 2015 / 8 |
行业领域 | 啤酒,苹果酒 |
广告口号 | A Taste Suprême |
剧情简介 | The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme. |
哲学 | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
问题 | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
媒体类别 | 案例研究 |
长度 | |
Soundtrack | Chariots of Fire |
制作公司 | Stink Films |
演员/名人 | Eric Cantona |
客户总监 | Harriet Harrison |
客户经理 | Joey Grigg |
广告经理 | Ifeoma Dozie |
美术指导 | Miguel Nunes |
客户企划 | Tara Austin |
首席创意官 | Gerry Human |
媒介公司 | Starcom MediaVest |
媒介企划 | Clare Street |
导演 | Ivan Zacharias |
后期制作 | Universal Production Partners |
音频后期制作 | Sound Square |