标题 | Leader |
广告公司 | Venables Bell + Partners |
广告战役 | West of Expected |
广告主 | Skyy Spirits |
品牌 | Skyy Vodka |
首次发布日期 | 2014 / 8 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. |
媒体类别 | 影视 |
长度 | |
制作公司 | Biscuit Filmworks LA |
剪辑公司 | Final Cut |
执行创意总监 | Paul Venables |
导演 | Mike Maguire |
执行创意总监 | Will McGinness |
广告公司执行制片 | Joyce Chen |
文案 | Daniel Bonder |
美术指导 | Alex Rice |
联合创意总监 | Eric Boyd |
客户总监 | Robert Woods |
客户经理 | Katie De La Hoya |
音乐公司 | MoPhonics |
特效 | The Mill LA |
音效设计公司 | Barking Owl |
Design Director | Cris Logan |
设计师 | Angie McDonald |
Director of Integrated Production | Craig Allen |
摄影指导 | Nigel Bluck |
执行制片 | Colleen O'donnell |
执行制片 | Shawn Lacy |
Line Producer | Tracy Broaddus |
剪辑师 | Matt Murphy |
特效 | The Mill LA |
Visual Effects Producer | Kiana Bicoy |
电影电视 | Sean Coleman |
音效设计公司 | Michael Anastasi |
音乐 | MoPhonics |
Mixer | Loren Silber |