标题 | Megaglove (30 sec) |
广告公司 | BBH |
广告战役 | Own the Week-End 2 |
广告主 | Guardian Media Group |
品牌 | The Guardian |
首次发布日期 | 2013 / 9 |
行业领域 | 报纸、杂志、书籍 |
哲学 | Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers." |
问题 | In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
剪辑公司 | Final Cut |
音效 | Factory Studios |
制作公司 | Biscuit Filmworks UK |
导演 | Jeff Low |
制片 | Kwok Yau |
执行制片 | Orlando Wood |
摄影指导 | Ed Wild |
后期制作 | The Mill |
剪辑师 | Ed Cheesman |
音效 | Sam Robson |
广告经理 | Richard Furness |
广告经理 | Toby Hollis |
广告经理 | Charlotte Emmerson |
执行创意总监 | David Kolbusz |
创意团队 | Gary McCreadie |
创意团队 | Wesley Hawes |
创意团队 | Matt Fitch |
创意团队 | Mark Lewis |
广告公司制片 | Chris Watling |
Strategic Business Lead | Ngaio Pardon |
Strategy Director | Agathe Guerrier |
Strategist | Alana King |
客户总监 | Jon Barnes |
客户经理 | Fiona Buddery |
客户经理 | Jonny Price |