| 标题 | Whatever Your Journey, it Starts Here |
| 广告公司 | Halal |
| 广告战役 | The Social Hub |
| 广告主 | The Student Hotel |
| 品牌 | The Social Hub |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 酒店、住宿 |
| 哲学 | The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio. The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community. The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 德国, 西班牙 |
| 制作公司 | Halal |
| 广告经理 | Jason Steere |
| 广告经理 | Niek Bults |
| 广告经理 | Rahel Ritchie |
| 广告经理 | Lara Yegenoglu |
| Managing Director | Caroline Hagoort |
| Strategy Director | John Connell |
| 创意总监 | Pascal Duval |
| 美术指导 | Tom Sibma |
| Junior Creative | Noemi Tombeur |
| 文案 | Alex Rigby |
| 广告公司制片 | Dorothy Bany |
| 客户经理 | Julie Cousty |
| 项目经理 | Britt van den Berg |
| Head of Production | Job Sanders |
| 导演 | A Nice Idea Studio |
| 制片 | Janneke Mushonga |
| 摄影指导 | Bjoern Knetchel |
| Gaffer | Sergio Fuida |
| Production Service Company | New Moon Productions |
| Service Producer | Joseph Roncelli |
| 制作经理 | Ivan Martinoz |
| 1st AD | Aaron Dormer |
| Casting Director | Meritxell Civico |
| Wardrobe / Stylist | Cristina Malcorra |
| Make-Up Artist | Susana Sanchez |
| Art Department | Laura Folch |
| 后期制作 | Mind and Image |
| Editor / VFX Supervisor / Grading | Nicolas Giraldon |
| 音乐作曲家 | Raven Artson |
| Sound Designer | Peter Golovtchiner |
| 摄影师 | Elza Jo Tratlehner |
| Photography producer | Charlotte Brugman |
| Line Producer | Rachel van As |
| 制作经理 | Jessie van de Wiel |
| Gaffer | Jhonathan Baena |
| Digital Assistant | Lukas Kwiatek |
| Light Assistant | Dennis Erfmann |
| Wardrobe / Stylist | Lisa Anne Stuyfzand |
| Make-Up Artist | Kimm Bakkers |
| 布景设计师 | Floor Knaapen |
| Retoucher | Ruud van Doorn |
| Casting Director | Nuray Kurşun |
| Casting | The Rats |