Contact Information

Studio 4, 111 McEvoy Street
SYDNEY NSW 2015
澳大利亚
电话: +61 2 9698 4946
电子邮箱:

Basic Info

成立年份: 2009

奖项: 22

创意作品: 175

成立年份: 2009

奖项: 22

创意作品: 175

Photoplay Films

Studio 4, 111 McEvoy Street
SYDNEY NSW 2015
澳大利亚
电话: +61 2 9698 4946
电子邮箱:

RBG6 buck category cliches, serving up a tomato epiphany to the uninitiated.

Photoplay Films
SYDNEY, 澳大利亚
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Mutti, Italy’s leading brand of premium preserved tomatoes, is launching a new brand platform and campaign to disrupt the preserved tomato category, and to educate that not all tomatoes are created equal - via agency Special Australia.

Directed by RBG6, the campaign, ‘Mutti. When you know, you know’, aims to make people question everything they thought they knew about tinned tomatoes, cementing Mutti as the premium, and only, choice for those with discerning taste. Consisting of two films, the campaign dramatises the obsession that those in the know possess, celebrating the human truths rather than taking the more traditional approach of focussing on the functional product qualities.

 

CREDITS

 

CLIENT: MUTTI PARMA
Managing Director: Trish Pegorer 
Marketing Manager, ANZ: Charlotte Buswell 
Brand Manager, ANZ: Amanda Cassidy

AGENCY: SPECIAL AUSTRALIA
CEO/Partners: Lindsey Evans & Cade Heyde 
CCO/Partners: Tom Martin & Julian Schreiber
Head of Strategy/Partner: Dave Hartmann 
Creative Directors: Sian Binder & Lea Egan 
Team Lead: Tiffany Hunter
Business Manager: Meri Stewart
Senior Producer: Paul Johnston 
Digital Producer: Stacey Szabo 
Social Lead: Sarah Mackie

PRODUCTION COMPANY: PHOTOPLAY & ASPEKT
Director: RBG6
Executive Producer: Oliver Lawrance
Executive Producer: Kim Buisson & Liz Dussault 
Producer: Mia Tidlund
DOP: Andreas Bjørseth
Post production: Rascal Stockholm
Set Designer: Roger Rosenberg
Stills: Per Björklund @perumb
Sound House: Rumble Studios
Sound Engineer: Tone Aston
Sound EP: Michael Gie

MEDIA AGENCY: Wavemaker
Client & Communications Director: Peter Andrew

 

 

 

ABOUT PHOTOPLAY:

Photoplay is a boutique production company based in Sydney. We are a collective of both filmmakers and photographers creating content across all mediums – digital, television, live activations & events, publishing, advertising and art. Inspired by the limitless potential of storytelling, we believe in a world that is experimental, creative and fun.

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