标题Be Like Chris
广告公司
广告战役 Be Like Chris
广告主 Centr
品牌 Centr
Posted2月 2021
行业领域 健身设备、健身器材
广告口号 It turns out that the "God of Thunder" is just like us after all… 
剧情简介 As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr
媒体类别 电视
长度
市场 美国
制作公司
制作公司
Centr CEO
Centr Head of Customer and Growth
Centr Brand Manager
Managing Partner
Managing Director
执行制片
制作公司制片
创意总监
联合创意总监
文案
Strategy
导演
Social Media
执行制片
制作公司制片
导演
摄影指导
Post- House
VFX
音乐
Sound Mix

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