| 标题 | Grow Your Mind |
| 广告公司 | WiTH COLLECTIVE |
| 广告战役 | Grow Your Mind |
| 广告主 | Audible, Inc. |
| 品牌 | Audible.com |
| 首次发布日期 | 2017 / 8 |
| 行业领域 | 在线休闲及娱乐服务 |
| 剧情简介 | The ‘Grow Your Mind’ campaign was backed up by Audible-commissioned research which found that 62 per cent of Aussies want to grow their mind, but 35 per cent are unsure of how to do so. The video content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book. One video features a flustered Jane Austen in a bonnet with a preoccupied reader, while the other focuses on a self- help author and a busy working mum. The integrated campaign spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram. Audible.com.au worked with a host of agencies to bring the campaign to life. WiTH Collective led creative and production, media booking was handled by M2M, publicity was managed by Poem, and We Are Social led social and influencer work. To help Australians kick start their journey, Audible.com.au partnered with researchers from the Brain and Mind Centre to create The 24 Best Audiobooks to Grow the Mind. Featuring fiction and non-fiction, the literary guide was built on insights from neuroplasticity research and takes a science-based approach to smartening up. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Photoplay Films |
| 广告经理 | Sara McConkey |
| 广告经理 | Melissa Gompes |
| 媒介购买 | M2M |
| 媒介公司 | Poem |
| Social Media Agency | We Are Social |
| 导演 | Gary John |
| 执行制片 | Oliver Lawrance |
| 制片 | Bonnie Fay |
| 后期制作 | The Editors |
| 音效 | Rumble Studios |