标题Smartphone Test Parcours
广告公司
广告战役 Smartphone Test Parcours
广告主 INTERPOLIS
品牌 INTERPOLIS
Posted8月 2017
行业领域 其他
哲学 To introduce the Automodus app developed by Interpolis, we shot an online film that first shows in an apparently light-hearted way that using your smartphone and driving a car doesn’t go well together. Five randomly selected people were invited to take part in an experiment to see how their driving skills and reaction time would suffer if distracted by their phone. So we built a cardboard and Styron foam test area to ensure their safety.
问题 Interpolis developed an app that blocks all incoming messages on your phone while you drive and sends an automatic reply in order to try and prevent hundreds of wounded and dozens of deaths each year.
媒体类别 电视
长度
制作公司
创意团队
创意团队
创意团队
创意团队
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