| 标题 | IKEA Bedtime |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | IKEA Bedtime |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2019 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors. |
| 媒体类别 | 互动 |
| 长度 | |
| 后期制作 | Alter Ego |
| 制作公司 | FRANK |
| 后期制作 | Fort York VFX |
| Music and Sound Company | Vapor-RMW |
| 媒介公司 | Jungle Media |
| 创意总监 | Aaron Starkman |
| 创意总监 | Christina Yu |
| 创意总监 | Ian Grais |
| 创意总监 | Chris Staples |
| 美术指导 | Zachary Bautista |
| 文案 | Andrew Chhour |
| Strategist | Sean McDonald |
| Strategist | Stacy Ross |
| 制片 | Shelby Spigelman |
| 导演 | Rodrigo García Saiz |
| 剪辑师 | Brian Williams |
| Assistant Editor | Paula Hicks |
| 摄影指导 | Chris Mably |
| 执行制片 | Danielle Kappy |
| Line Producer | John Barreiro |
| Online Artist | Andrew Rolfe |
| Grade Artist | Wade Odlum |
| Sound Producer | Ted Rosnick |
| 音频工程师 | Art Mullin |
| 客户主管 | Sarah Riedlinger |
| 客户主管 | Daniel Riggi |
| 客户主管 | Marie Lunny |
| Managing Director | Sheri Metcalfe |
| Managing Director | Cindy Drown |
| Planning Director | Janet Xi |
| Group Manager - Buying | Krystal Seymour |
| Group Manager - Planning | Courtney Rimar |
| Planning Team | Georgia Pearson |