标题Weightless
广告公司
广告战役 Weightless
广告主 Bank of Montreal
品牌 BMO
首次发布日期
行业领域 银行与金融服务、投资、证券服务
剧情简介 Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year.
In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. 
媒体类别 电视
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