| 标题 | Film. It's what Jews do best. |
| 广告公司 | DDB Canada |
| 广告战役 | Film. It’s what Jews do best. |
| 广告主 | Toronto Jewish Film Festival |
| 品牌 | Toronto Jewish Film Festival |
| 首次发布日期 | 2013 / 4 |
| 行业领域 | 商贸展会、活动及节日 |
| 剧情简介 | The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Colour | Alter Ego |
| 执行创意总监 | Denise Rossetto |
| 执行创意总监 | Todd Mackie |
| 创意总监 | David Ross |
| 创意总监 | David Horovitch |
| 创意总监 | Paul Wallace |
| 文案 | David Ross |
| 文案 | David Horovitch |
| 美术指导 | Jake Bundock |
| 美术指导 | Paul Wallace |
| 广告公司制片 | Caroline Clarke |
| 广告公司制片 | Andrew Schulze |
| Account Team (SVP, Managing Director) | Melanie Johnston |
| Account Team (Senior Account Executive) | Leigh Farlow |
| Strategy | Parker Mason |
| Strategy | Sandra Moretti |
| 制作公司 | Suneeva |
| 导演 | David McNally |
| 执行制片 | Geoff Cornish |
| DOP | Johnny Cliff |
| 后期制作 | PosterBoy Edit |
| 剪辑师 | Raj Ramnauth |
| 执行制片 | Michelle Rich |
| Online | AXYZ |
| Online Producer | Karen Huybers |
| Online Artist | Brodie McNiell |
| Colourist | Tricia Hagoriles |
| Audio House | Keen Music |
| Casting Director | Mann Casting |