Omri Cohen is among today’s most prolific young directors. He first burst onto the directing scene in 2007 with his Red Hot Chili Peppers’ video “Charlie,” made for a YouTube contest, which promptly landed him a meeting with Anthony Kiedes, who loved it.
Cohen kicked off his commercial career in 2011 with the heralded Nike “Yards” spot for the World Cup of Cricket via JWT Bangalore. Filmed on the streets of Bombay, “Yards” earned a Bronze Abby at Goafest India and Cohen recognition in SHOOT’s prestigious New Directors Showcase. Characterized by a similar anticipatory and anthemic spirit is Cohen’s “March to 48 Kickoff,” the first commercial in Pepsi’s “Are You Fan Enough” campaign via TBWA/Chiat/Day, which broke on NFL opening day.
Cohen is a versatile filmmaker whose style is not singular, but rather driven by what best reflects the idea while conveying the subtleties of human nature. He shot up the ranks quickly, directing spots for multi-national brands like Nike and Amazon. His Nike “Los Fearless” campaign documents the routines of star athletes, while his filmmaking suggests the broader influence of neighborhood cultures on their successes. For Amazon, Cohen captured a raw realism with portrait-like glimpses of people using their Kindles.
Recently, Cohen has directed commercial projects for top-tier brands including Reebok, Microsoft, Google, Verizon, Comcast, USPS, and a Puma campaign starring Olympian sprinter Usain Bolt shot in Jamaica.
Cohen is based in Los Angeles, but spends the majority of his time shooting in different cities around the world.
Noam Murro is a multi-award winning commercials director. He has been nominated for DGA Director of the Year five times, winning the honor in 2005. His unique style was established in 1994 with a memorable campaign that captured elderly customers in Katz's famous deli on New York City's Lower East Side. This led to documentary-style exposes of tobacco monsters for the California Department of Health as well as lighter work for Fox Sports. The poignant Flatline spot for Toshiba, in which a dying man's life flashes before him, was singled out and applauded by the New York Times.
In 2002, he directed Saturn's Sheet Metal, a conceptually driven spot that was highly critically acclaimed. In 2003, Adcritic.com labeled his Got Milk? commercial as the best spot of the year. It went on to become the winner of a Gold Lion at the 2003 Cannes Lions awards. Murro's campaign for Olympus garnered him a second Gold Lion at the 2005 awards along with a number of Silver and Bronze statues for other commercials. Recently, Creativity Magazine named him as one of the industry's 50 most influential people in the last 20 years. He was also recently named the UK's #1 director by Campaign magazine.
As well as directing, he is also the founder of Biscuit Filmworks. Smart People is his first feature film.