标题Special Someone
广告公司
广告战役 #Specialsomeone campaign
广告主 Dogs Trust
品牌 Dogs Trust
首次发布日期 2016 / 2
行业领域 疾病认知、救助机构
哲学 Dogs Trust launch a new campaign that aims to get thousands of rescue dogs their second chance at a happy home.
问题 Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome. 
结果 The #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever. 
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