标题 | Special Someone |
广告公司 | Kitcatt Nohr Digitas |
广告战役 | #Specialsomeone campaign |
广告主 | Dogs Trust |
品牌 | Dogs Trust |
首次发布日期 | 2016 / 2 |
行业领域 | 疾病认知、救助机构 |
哲学 | Dogs Trust launch a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. |
问题 | Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome. |
结果 | The #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever. |
媒体类别 | 电影 |
长度 | |
制作公司 | Rattling Stick |
后期制作 | Absolute Post |
创意总监 | Simon Martin |
创意总监 | Jamie Tierny |
美术指导 | Ellie Lynch |
文案 | Beth Kwaterski |
客户企划 | Caroline Deput |
客户总监 | Sophie Marshall |
客户经理 | Johnny Kirkham |
广告公司制片 | Lyndsay Myerscough |
导演 | Pete Riski |
制片 | Tess Mitchell |
剪辑师 | Eve Ashwell |
音乐 | Pure Sync |