| 标题 | #BlackedOutHistory |
| 广告公司 | DDB Canada |
| 广告战役 | #BlackedOutHistory |
| 广告主 | Ontario Black History Society |
| 品牌 | OBHS |
| Posted | 11月 2021 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. |
| 哲学 | To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum. |
| 问题 | How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years. |
| 结果 | The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Music Prod Company | Vapor Music Group |
| Managing Director | Megan Hardisty |
| Chief Strategy Officer | Graham Candy |
| Business Director | Laura Rodriguez |
| 客户经理 | Alexa Prest |
| Global Chief Creative Officer | Ari Weiss |
| 执行创意总监 | Craig Ferguson |
| 执行创意总监 | Erin Kawalecki |
| 联合创意总监 | Allie Keith |
| 联合创意总监 | Dan Szczepanek |
| 文案 | Dan Szczepanek |
| 文案 | Rebecca Skinulis |
| 美术指导 | Allie Keith |
| 美术指导 | Mariam Alqasim |
| Graphic Designer | Allie Keith |
| 广告公司制片 | Vivian Poon |
| 制作公司 | Alfredo Films |
| Director/Executive Producer | Alexander Henry |
| 执行制片 | Holly Rowden |
| 后期制作 | Sauce Digital |
| Executive Post Producer | Alexander Henry |
| Executive Post Producer | Holly Rowden |
| 剪辑师 | Shivam Pandya |
| 剪辑师 | Nick Brooks |
| 音乐制作人 | Lindsey Bates |
| Music Creative Director | Ted Rosnick |