| 标题 | Mooscles |
| 广告公司 | TAXI New York |
| 广告战役 | What's In Your Hotdog? |
| 广告主 | Applegate Farms |
| 品牌 | Applegate Hotdogs |
| 首次发布日期 | 2012 / 6 |
| 行业领域 | 食品 |
| 广告口号 | What's In Your Hotdog? |
| 剧情简介 | Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." This summer, Applegate is focusing on one kind of meat in particular, the hot dog. In a humorous ad campaign, Applegate asks, “What’s in your hot dog?” It’s a question that sparks a lot of speculation, some anxiety and much hilarity in television ads depicting mothers interviewing potential cow candidates to feed their families. Magazine ads make bold statements like, “Pass the mustard, hold the hormones” and declare Applegate's hot dog “The Cleaner Wiener." “We feel the time is right to come out with this message” said Neil Leinwand, Senior VP of Marketing. “The hot dog is a great American tradition, but with all the buzz around pink slime, antibiotics and other meat scares, it’s hard for a responsible mother to know what to do. We’re here to offer her an easy, more wholesome way to feed her family food they love, and give her a bit of a laugh in the process”. The “What’s in your hot dog?” campaign launched late June, just in time for the 4th of July, with local TV, cinema, radio, print, digital and social media in the mix. Applegate is also partnering with a minor league baseball team, the Tacoma Rainiers, for a season-long sponsorship. |
| 媒体类别 | 影视 |
| 剪辑公司 | Cutting Room |
| 制作公司 | Station Film |
| Other | Melissa Lubin |
| 剪辑师 | Brian Sanford |
| 摄影指导 | Matthew Woolf |
| Line Producer | brienna price |
| 执行制片 | Thomas Rossano |
| 导演 | Brendan Gibbons |
| 制片 | Joyce Lee |
| 美术指导 | Philip Cho |
| 文案 | Tim Wassler |
| 文案 | Michael Pierantozzi |
| 创意总监 | Michael Pierantozzi |
| 执行创意总监 | Dave Clemens |