标题It starts with a booking
广告公司
广告战役 It starts with a booking
广告主 Booking.com
品牌 Booking.com
首次发布日期 2022 / 7
行业领域 在线旅游和预订服务
剧情简介 A hero 120” TVC is centred around a journey of discovery, in which a young child starts to discover and unlock their football skills. The child finds out that their Mom is taking them to the final of the Women Euros, where they meets their role model, England football player Millie Bright, making her dreams come true, thanks to one small – yet significant – booking moment. The story, which at first might seem like the journey of a young boy, plays on viewers’ bias, and attempts to shift perceptions, while creating a fun and playful spot that showcases a love for football and a pivotal booking.com moment, as we learn that the young footballer is actually a girl.
哲学 As part of a multi-year partnership with UEFA, adam&eveDDB and Booking.com have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022. The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players. adam&eveDDB worked with Booking.com to ensure gender diversity on and off camera. The ad was directed by Natalie Rae and features female football stars, including German player, Linda Dallman in their German adaptation.
媒体类别 电视
长度
市场 荷兰, 希腊
Offline
后期制作
Brand Creative Manager
Head Of Brand Production
Chief Marketing Officer (CMO)
Director of Brand and Production
Head of Brand Creative
Senior Sponsorship Manager
Senior Project Manager
Senior Designer, Motion
创意总监
创意总监
Head of Strategy
Business Director
Brand Producer
客户经理
制作公司
导演
执行制片
执行制片
制片
制作经理
摄影指导
1st AD
1st AD
Director Assist and 2nd Unit
摄像师
Location Manager
Location Manager
Focus Puller
Steadicam
Gaffer
Line Producer
美术指导
Wardrobe / Stylist
Make-Up Artist
Hair
Casting Director
剪辑师
Editorial Producer
Assistant Editor
Assistant Editor
Lead VFX & Flame Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Creative Director
Head of CG
CG Artist
CG Artist
CG Artist
Motion Graphics
Motion Graphics Artist
Senior Producer
Post-production Producer
Production Assistant
Executive Post Producer
着色
Colorist
音效
Sound Designer
Sound Producer
Music Supervision
Music Supervision

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