标题Hero
广告公司
广告战役 When Performance Matters
广告主 The Cooper Companies
品牌 CooperVision
首次发布日期 2020 / 11
行业领域 保健与医药产品
哲学 If you live a busy, high performance lifestyle, you need to make sure nothing stands in your way. To highlight the importance of maintaining your eyesight when realising your dreams, independent creative agency Five by Five has partnered with CooperVision - world-leading manufacturer of contact lenses - for a new EMEA-wide brand campaign.
Spearheaded by an epic advert starring six-time French aerobatics champion Mélanie Astles - representing a career in which having clear vision is crucial - the campaign shines a spotlight on CooperVision’s premium MyDay® daily disposable lenses and proves that when performance matters, you need a contact lens to match.
The hero video follows the record-breaking pilot as she prepares to take flight over France. Footage of Mélanie inspecting her plane is also intercut with other activities she completes during the day, including training, giving presentations, and hanging out with friends. We then watch as she takes to the skies, her plane soaring over the French landscape as she executes all manner of daring stunts.
Having worked with CooperVision for over 15 years - even producing MyDay’s original ‘When Performance Matters’ campaign, Five by Five was trusted to create a campaign that was distinctive, credible, and highlighted the importance of having a contact lens that matches a demanding lifestyle. Handling all pre- and post-production, the agency sourced Mélanie as the perfect ambassador for CooperVision, whose high performance career is bolstered by an impressive list of accomplishments.
With the shoot taking place in May, Coronavirus restrictions threatened to impact the production, especially with Mélanie based in France. Fortunately for the team, France and the UK established an air bridge, allowing Five by Five’s creative directors to travel across and attend the shoot. With France also opening its economy at the time, the agency was able to secure the perfect hotel for the Mélanie’s lifestyle shoot - whilst providing accomodation for the team.
媒体类别 互动
长度
后期制作
创意总监
创意总监
Senior PR manager
Senior Producer
制片
Senior Copywriter
文案
美术指导
Client Director
Lead Design
设计师
摄影指导
制作公司
剪辑师
Sound Company
Talent/Actors

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