标题 | 1914 |
广告公司 | AMV BBDO |
广告战役 | Christmas is for Sharing |
广告主 | Sainsbury's |
品牌 | Sainsbury's |
Posted | 11月 2014 |
行业领域 | 百货公司、超市 |
问题 | This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. |
媒体类别 | Web Film |
长度 | |
媒介公司 | PHD UK |
制作公司 | Rattling Stick |
剪辑公司 | Work |
音乐 | Wave Studios |
音效 | Wave Studios |
制作公司 | Good Oil |
音频后期制作 | Woodwork music |
后期制作 | The Mill London |
创意总监 | Michael Durban |
创意总监 | Tony Strong |
美术指导 | Tim Riley |
执行创意总监 | Alex Grieve |
执行创意总监 | Adrian Rossi |
广告公司制片 | Rebecca Scharf |
制作公司制片 | Sally Humphries |
导演 | Ringan Ledwidge |
摄影指导 | Alwin Kuchler |
摄像师 | Alwin Kuchler |
剪辑师 | Rich Orrick |
音效 | Aaron Reynolds |
文案 | Tim Riley |