| 标题 | Glen |
| 广告公司 | Fallon |
| 广告战役 | Starbucks |
| 广告主 | Starbucks Corporation |
| 品牌 | Starbucks |
| Posted | 5月 2004 |
| 产品 | DoubleShot |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 剧情简介 | This commercial features Glen, a young man who jump-starts his morning by reaching into his refrigerator for a Starbucks DoubleShot. As he begins to drink it, we hear the famous opening riff of the song, Eye of the Tiger, and the camera reveals that the band, Survivor, has appeared in his apartment. They sing a version of their song that is personalized to Glen, as they follow him through his routine on the way to work. |
| 哲学 | Glen illustrates how DoubleShots two shots of espresso and cream are just the thing you need to GET GOING EVERY MORNING. What better way to communicate mental and physical preparedness than to associate the brand with the ever popular, instantly recognizable "Eye of the Tiger" track. Long recognized for its "psych-me-up" abilities, the track lends instant credibility and intensity to the DoubleShot promise. |
| 问题 | Given the newness of Starbucks DoubleShot Espresso Drink, our objective is to continue building deeper awareness and trial. We believe there is an opportunity to position DoubleShot as a tool to get the mind and body into full swing. We needed a spot that would breakthrough the summertime beverage clutter...and tell people what DoubleShot will do for them. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| Soundtrack | Eye of the Tiger |
| 剪辑公司 | Bikini Editorial |
| 制作公司 | Biscuit Filmworks LA |
| 美术指导 | Rob Baird |
| 执行创意总监 | David Lubars |
| 执行创意总监 | Ari Merkin |
| 导演 | Noam Murro |
| 文案 | Allon Tatarka |
| 音乐公司 | Elias Arts |