CZAR

Brussels, 比利时
标题Braille (English)
广告公司
广告战役 Image campaign 2004-2005 - Dexia
广告主 Dexia
品牌 Axion
Posted8月 2004
产品 Banking for Youngsters
行业领域 银行与金融服务、投资、证券服务
广告口号 Axion, Respecting Youth
剧情简介 The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank."
哲学 Make positive story about pimples.
问题 Make interesting cinema campaign for youngsters (10-24 years old)
媒体类别 电影
长度
市场 比利时
制作公司
文案
美术指导
客户总监
广告公司制片
创意总监
客户主管
剪辑公司
音乐公司
导演
美术指导

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