标题The Developer
广告公司
广告战役 Design Your Life
广告主 Samsung
品牌 Samsung
Posted10月 2013
行业领域 手机与寻呼机
剧情简介  
Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation.
媒体类别 Web Film
长度
市场 美国
Soundtrack Royals
制作公司
音乐
音效设计公司
Agency
创意总监
创意总监
创意总监
创意总监
创意总监
客户总监
客户总监
客户主管
执行制片
制片
音乐
音乐
导演
后期制作
剪辑公司
音频后期制作
音乐 Lorde

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