Gravity

Tel Aviv, 以色列
标题Sorry
广告公司
广告战役 Sorry
广告主 Voluntry Organization
品牌 Voluntry Organization
Posted4月 2004
行业领域 机构/公益组织/非盈利组织
剧情简介 Elderly people asking for the government’s forgiveness for being alive and becoming a burden on society and on the government’s budget
哲学 The strategy is about “twisting” the expected – bringing the elderly population to the front in a powerful and dignified position instead of showing their miserable situation. Not only they have a word to say, they express their voice loud and clear. They should not be left behind just because their glory days are over. The government should gratify their contribution to society, giving them their basic rights – respectful life.
问题 The government cuts budgets across all sectors and demographics. As a result, the elderly rights are about to be dramatically hurt. Unlike other demographics, they don’t have a loud, powerful voice to fight for their rights. This ad is about bringing the elderly rights to the public’s agenda in order to express their protest.
媒体类别 电视
长度
市场 以色列
后期制作
执行创意总监
美术指导
文案
客户主管
导演
摄影师
剪辑师
音乐
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