标题 | Tummyfish |
广告公司 | Ogilvy UAE |
广告战役 | Tummyfish |
广告主 | United For Healthier Kids |
品牌 | United For Healthier Kids |
首次发布日期 | 2016 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics. |
媒体类别 | Applications |
长度 | |
更多信息 | https://goo.gl/mJFkbt |
Digital Production | Media.Monks |
执行创意总监 | Ramzi Moutran |
执行创意总监 | Will Rust |
创意总监 | Logan Allanson |
联合创意总监 | Dylan Kidson |
创意组长 | Gary Rolf |
美术指导 | Maram Ashour |
美术指导 | Naz Yunt |
文案 | Waleed Bachnak |
客户总监 | Fadia Al Dandachi |
客户主管 | Mike Nawfal |