标题Be My Guest
广告公司
广告战役 Be My Guest
广告主 KLM
品牌 KLM
Posted1月 2013
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介 KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. 
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