Samsung is searching for a pan-European agency in a bid to make its advertising ...

出自 Chris Saunders , FTI Consulting 6 March 2014

Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted.

Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements.

Update: Argos has shortlisted Now to go head-to-head against the incumbent, CHI & Partners, for its £55 million ad account.

TOPIC: INTERPUBLIC GROUP OF COS., RKCR/Y&R, RAINEY KELLY CAMPBELL ROALFE/Y&R, PITCHES, LEO BURNETT, INITIATIVE, NOW, CHI & PARTNERS, MEDIA, JWT LONDON, 72ANDSUNNY, CHEIL WORLDWIDE, IPG, SHORTLIST, INCUMBENT, ARGOS, PUBLICIS LONDON, SAMSUNG EUROPE, HERTZ EUROPE

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Samsung is searching for a pan-European agency in a bid to make its advertising ...

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