And justice for all – the designer of a Metallica logo created symbols for democratic values

 

TBWA\Helsinki
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Finland’s largest newspaper, Helsingin Sanomat, created black metal inspired logos for its values: freedom of speech, truth, and equality. The startling logos were designed by TBWA\Helsinki and world-famous artist Christophe Szpajdel, also known as the Lord of the Logos, who has worked with leading metal bands, such as Metallica. The logos are part of a collaboration between Helsingin Sanomat and a Finnish metal music festival Tuska (“Agony” in Finnish).

At the heart of the partnership is a speaker program based on the themes of freedom of speech, truth, and equality taking place at the festival this weekend. The program is being curated by Helsingin Sanomat.

“Even though the partnership between a newspaper and metal festival might seem unexpected, it instantly made sense for us. Together we want to expand the metal festival into an arena of value-based discussion because in the end, metal music has always been a liberal channel for the voice of the unheard” explains Eeka Mäkynen, the CEO of Tuska Festival.

“This partnership is another example of Helsingin Sanomat showing its ability to constantly bring up interesting perspectives within topics or contexts that might otherwise go unnoticed” says Erno Reinikainen, Executive Creative Director of TBWA\Helsinki.

Setting an example for bringing together metal music and democratic values would not happen anywhere else in the world, except in Finland. Finland is not only known for having the highest number of metal bands per capita but also for cherishing democratic values. While its citizens are reputed for their honesty and truthfulness, Finland is also one of the leading countries for press freedom and gender equality. 

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