Tell us about your role in the creation of this work.
Gabriel Mauron, Creative Director
Give us an overview of the campaign, what is it about?
In 2018 - for its 125 years celebration - EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface. EHL members and visitors can experience the future!
Tell us about the details creative brief, what did it ask?
How could we make sure that everyone can be part of this transformation ?
Which insight led to the creation of this piece of work?
When the best hospitality management school in the world decides to redesign its entire campus… it becomes the most ambitious challenge of its history with its fair share of uncertainty.
How did the client initially react to this idea?
Well. Really supportive. Really nice and constructive collaboration through the all project.
What was the greatest challenge that you and your team faced during development?
The interactive part of it. The fact that people can have the control.
What did you enjoy most about seeing this campaign through? Did you learn anything new from the experience?
Yes a lot. This is one of those projects that makes you think out of the box during the whole process. A beautiful match between creation and technology that leads to a great immersive and useful digital experience.
Where do you see this campaign going in the future?
The beauty of this project is that after the 3 years of constructions the School the model will stay in the main hall of the campus.