Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. 阅读更多
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... 阅读更多
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. 阅读更多
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. 阅读更多
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. 阅读更多
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... 阅读更多
There are so many stories that need to be told and the industry has only scratched the surface. 阅读更多
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. 阅读更多
Karmarama have created a piece of content for LGBTQ movement. 阅读更多
AdForum sits down with J. Walter Thompson Canada, Toronto's VP and Creative Director Ari Elkouby to discuss the agency's involvement with the PFLAG... 阅读更多