A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... 阅读更多
Like candidates, brands must appeal to consumers through both strong substance and clear values. 阅读更多
That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,... 阅读更多
I guarantee the answers you’re looking for aren’t under your roof. 阅读更多
Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said. 阅读更多
I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’. 阅读更多
I believe a good strategist will continue to utilize the breadth of data points readily available, but also humanize the story. 阅读更多
But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person. 阅读更多