I believe the state of the industry is much better than what it was during the financial crisis. 阅读更多
Clients will look for ways to use the crisis to connect with consumers once again. 阅读更多
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. 阅读更多
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! 阅读更多
Think holistically about the client’s business, not just ads, for your slice of the pie. 阅读更多
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. 阅读更多