It’s not often that a single agency manages to reap two major prizes from a roomful of skeptical journalists. McCann New York pulled off the coup... 阅读更多
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... 阅读更多
The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency. 阅读更多
Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... 阅读更多
Fred & Farid NY and Delsey Paris connects 24 influencers in 24 distinct destinations and 24 time zones for a unique moment: the sunrise. We talked... 阅读更多
When I asked a fellow journalist who writes about PR for the name of the most creative agency in the UK, he gave me two names. The first was... 阅读更多
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... 阅读更多
Tony DiZinno, Public Relations Senior Account Executive at Nelson Schmidt Inc., speaks on the evolving intersection of PR and creativity: thinking... 阅读更多
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. 阅读更多
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... 阅读更多