Find out why the Christmas film for Orange from Publicis Conseil favours old-fashioned storytelling over product placement. 阅读更多
Behind the scenes of the French retailer’s Christmas campaign for a very special year. 阅读更多
"The strongest network is you". Filip Kukla, Group Creative Director at McCann Prague explains us how they adapt this Vodafone tagline to Christmas... 阅读更多
Santa is almost too busy during the big night that he almost forgets the most important: "Playing is a gift". AdForum sat down with Tomás Ostiglia,... 阅读更多
The Christmas jumper might not be the tradition that everyone wants to keep for christmas... Nidar Julemarsipan, Thea Charlotte Emanuelsen and... 阅读更多
Manor elves are the guardians of Christmas magic. They are back for the third year in a row. Marie-Eve Schoettl and David Soussan, Creative... 阅读更多
"So we were naturally very, very cautious about setting things on fire!" 阅读更多
"The initial objective was to have a strong presence during the festive period by communicating the values of Système U: proximity, humanity,... 阅读更多
"Telling stories of people who behave and react like us felt like the right way to deliver emotional connection." 阅读更多