Top Interviews From The Advertising Industry
Featured Interviews
Nelson Schmidt's all-encompassing approach to marketing creates opportunities for exponential growth and customer loyalty
In our continuing series of interviews focused on new business and growth, we chatted with John Boler, Chief Marketing Officer at Nelson Schmidt... 阅读更多
Flexibility is Key
Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... 阅读更多
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... 阅读更多
Trust the process
In the latest of our interviews exploring the intersection of content, marketing, and culture, Doug Dimon, SVP and Group Creative Director at... 阅读更多
The future is user-driven
Andre Gray, CCO of annex88, explains how listening to your audience and playing to the strengths of the medium chosen can lead to content becoming... 阅读更多
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... 阅读更多
Where content is king, branding is key
Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... 阅读更多
There is value in hiring your audience
We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and... 阅读更多
The Shipyard on Engineering Brand Love with a Digital-First Strategy
Lori Bartle, Chief Marketing Officer of The Shipyard 阅读更多
“I choose partners who get it, are responsive and fast”: Khaled AlShehhi
Promoting the Emirates as a brand is just part of Khaled AlShehhi’s role as executive director of marketing and communications at the UAE... 阅读更多