I believe the state of the industry is much better than what it was during the financial crisis. 阅读更多
Clients will look for ways to use the crisis to connect with consumers once again. 阅读更多
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. 阅读更多
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! 阅读更多
Think holistically about the client’s business, not just ads, for your slice of the pie. 阅读更多
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. 阅读更多
Interview Jon Wilkins, Global MD of Creative council and Hattie Matthews Managing Partner, Karmarama are interviewed by Suki Thompson,... 阅读更多
The Rankin leadership team from the London new creative services agency born from the famous photographer, is interviewed by Suki Thompson,... 阅读更多
Sir Martin Sorrell, S4, was interviewed by Suki Thompson (The Oystercatchers) at the occasion of the AdForum Summit London 2019 (September 23-25) 阅读更多
Gareth Collins, CEO mcgarrybowen UK and Michael Komasinski, President EMEA Merkle (Dentsu group) were briefly interviewed by Peter Cowie at the... 阅读更多