Our purpose is to drive education, share best practice, inspire and empower listeners to start asking questions and importantly… to start taking action. Sitting at the heart of brand, communications, stakeholders and product development - marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we also need to recognise that we’re part of the problem. In an age of the rising conscious consumer and increasing demands on businesses towards more transparency, it is now more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, to follow through on the promises they make. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible marketer. To that end, we’ve developed a ‘Hippocratic oath’ for marketers via The Sustainable Marketer Manifesto - and a Learning Zone to support marketers with their manifesto commitments.