Argos - "There’s More to Argos - Dancer"

TV toy favourites Connie and Trevor have returned to the small screen to be the stars of Argos’s shiny new advertising campaign this Christmas, showcasing the impressive range of top brands and stylish gifts on offer from the retailer this festive season.

The hero film shows Connie on an epic dance across a table on Christmas eve as she struggles to contain her excitement in anticipation of the big day.

On Trevor’s directorial command “Lights, camera, coffee machine,” Connie emerges from the shadows to unveil herself wearing a dazzling pink Christmas jumpsuit; against an atmospheric backdrop of steam conjured up by a pristine looking coffee machine (purchased at Argos, of course.)

Channelling her youthful energy and the festive spirit of the period, we then see Connie strut past a series of Argos products, used to heighten her grand performance.

On her long walk across the table, in perfect rhythm with the music, Connie passes a Sonos speaker and Habitat Gold cocktail shaker which sparkles against her sequin jumpsuit.

As she comes to the big finale, we realise that Trevor has been filming all this on a phone, or at least he was supposed to, much to the dismay of Connie who has just finished her performance with a wind-swept aplomb, courtesy of a stylish Shark hairdryer. The film ends as Connie cartwheels across the festive table asking, “please tell me you got that, Trev?” It is unveiled that Trevor has in fact been recording himself the entire time whilst Connie claps to herself proudly.

The tale, a modern day take on the classic ‘toys come to life’ narrative, builds on Argos’s brand platform - ‘There’s More To Argos’ - which launched earlier this year. It aims to showcase the vast array of most-wanted products on offer from the retailer, from toys, home and beauty, to cuttingedge tech, positioning Argos as a destination for quality and style, as well as great value. Developed by The&Partnership, the film was directed by Traktor and animated by Untold, with the characters voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper. The disco classic Le Freak by Chic is played to accompany Connie’s big show as there’s no better song to help get into the party mood.

Laura Boothby, Head of Campaigns at Argos, said: “There was no better way to show off what you can find at Argos this Christmas than bringing back our loveable and family-friendly characters Connie and Trevor. In a festive-themed adventure, the dynamic duo spotlight just a few of the incredible products our customers can buy this Christmas, and bring them to life in a witty and playful way – igniting the Christmas joy our customers can find at Argos.”

Matt Moreland and Chris Clarke, Creative Directors at The&Partnership, said: “We wanted to pull out all the stops for the latest Argos instalment. It is Christmas after all. So we teamed Connie up with some stylish merch, a world class choreographer, and a remix of one of the best disco tracks of all time. Surely nothing could go wrong?”

The 30” TV spot will launch for the first time on Wednesday 1st November at 19:45 on Wednesday 1st November, with high-impact OOH running across the country from today. 10” TV spots will also run from 19th November.

The campaign will live across, TV, BVOD, OOH, press, social, online, radio and PR in the UK. There will be stand-alone short form films created specifically for TV, BVOD and social, alongside a suite of TikTok films that show Connie and Trevor like never before.