David Ogilvy created a culture that exemplifies the attitudes and behaviors of “divine discontent.” We believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candor; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.
We will build – and seek to transform – our clients’ brands and businesses through the most diverse, highest-quality mix of multidiscipline marketing and creative communications services, with our words infused with the shared purpose of “pervasive creativity.”
Ogilvy has helped to build some of the most recognizable brands in the world, including American Express and IBM. Ogilvy’s strength is bringing together “magic and logic” – creativity and data, storytelling and interactivity, and branding in a “long tail” world. We combine big creative thoughts with the most advanced marketing technologies available, to deliver the best marketing ROIs in the industry. Our strategic brand transformation approach has sustained or revived brands in many categories.
Ogilvy is one of the premiere marketing communications companies in the world. Guided by founder David Ogilvy’s credo “We Sell, Or Else,” the company is comprised of industry leading units in all of the following capabilities: advertising, public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications.
Audi of America Names Ogilvy New Creative & Strategic Agency Partner
NEW YORK — MAY 20, 2022 — Ogilvy today announced it has been selected by Audi of America as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while delivering the sophisticated design, technology, and performance the brand is known for.
Tara Rush, Chief Marketing Officer for Audi of America, said: “With the launch of our global brand campaign, ‘Future is an Attitude,’ we are transforming and reshaping the perception of Audi in the U.S.” said Tara Rush, chief marketing officer, Audi of America. “We are thrilled to welcome Ogilvy as our new creative and strategic agency of record. Together, we will bring to life an innovative, purposeful and electric future – a story we look forward to sharing with our Audi fans and customers.”
Devika Bulchandani, Global President of Ogilvy, said: “Audi’s ambition to use the power of creativity to not only move their brand forward but move the automotive industry forward is inspiring. We’re honored to be working with a team that is curious about the ways Audi can impact the world and is committed to building a brand from the inside out that is meaningful, human, and inclusive.”
This marks an expansion of Ogilvy’s relationship with Audi globally. The agency is also working with the luxury automaker in markets including South Africa, China, and Germany.