Bicycles are in vogue as a climate-friendly way of getting around cities and reducing congestion. But it’s not always easy to navigate through the labyrinth of roads and traffic jams, and GPS doesn’t lend itself very well to cycling if you want to avoid accidents. Enter Ford Innovation with a super accessory for urban cyclists: a pair of gloves which, when connected to your phone’s GPS via Bluetooth, vibrate to indicate when you need to turn left or right. So you can find your way while keeping your eyes on the road. The product was developed by the brand and its agency BBDO Argentina.
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| 标题 | Directional Gloves |
| 广告公司 | BBDO Argentina |
| 广告战役 | Directional Gloves |
| 广告主 | Ford Motor Company |
| 品牌 | Ford |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Product Design/Development |
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| 文案 | E....io N...s 仅限订阅者 |
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| 项目经理 | G..a Ma....ri 仅限订阅者 |
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| 剪辑师 | M...�as Go....lez 仅限订阅者 |
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| 客户主任 | Se.....án T...ón 仅限订阅者 |
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