The canine nutrition business is booming to such an extent that brands find it hard to stand out. Ultima’s pitch is that it offers ranges adapted to different sizes of dog. Here the focus is on small dogs, which tend to be extremely active when they’re healthy and well-fed. Above all, they love to chase a ball. So Ultima and Havas Milan took over the digital panels around a football stadium and allowed a virtual dog to chase the ball during the match. In fact, he was so full of energy that he even trespassed on other brands’ panels. Some spectators seemed find it more fun than the match itself: that’s a goal for Ultima! |
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| 标题 | Ultima Mini. For small dogs full of energy. |
| 广告公司 | Havas Milan |
| 广告战役 | Neverending Chase |
| 广告主 | Ultima Affinity |
| 品牌 | Ultima |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| 长度 | |
| 市场 | 仅限订阅者 |
| 首席创意官 | Lu.....dro ..l G...o 仅限订阅者 |
| Deputy Executive Creative Director | Au.....no F....na 仅限订阅者 |
| Deputy Executive Creative Director | B...o Vo.....el 仅限订阅者 |
| 客户总监 | E...a P...i 仅限订阅者 |
| Assistant Account Executive | C...ra P...za 仅限订阅者 |
| 广告公司制片 | Mar........elmo Z....ni 仅限订阅者 |
| 制作公司 | H...S M...n 仅限订阅者 |
| 3D Modeler | S...IO C...SA 仅限订阅者 |
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