Damage is the creative agency that focuses on engaging consumers through the virtual frontier of gaming & streaming.
Founded by gaming industry experts and powered by award-winning ad agency leaders, Damage delivers thought-provoking, category-shattering campaigns and content that resonates with our community. We consistently deliver provocative and authentic ideation for our clients in order to ingrain their brand with gamers.
Agency capabilities include brand strategy, creative, digital / social, influencer marketing, experiential and pro team partnerships.
To learn more, please visit damagecreative.com
Damage - Announced as Creative Agency Partner For Intema’s Rebrand to React Gaming Group
Intema named Damage as their creative agency overseeing the rebrand of the parent company from Intema to React Gaming Group. Damage won the account after a pitch where they proved their competency and creative chops through a strategic and creative proposal that looks to set up the React Gaming Group for a huge year in 2022 and beyond.
“As we moved forward with our ambitious 2021 acquisition plan, it became increasingly clear that we needed a partner to help deliver innovative creative & content that was cohesive across all of our companies and, most importantly, that understood the needs and affinities of our gaming communities,” said Laurent Benezra, CEO of React Gaming Group. “As the top creative agency in the global gaming, esports & streaming space, it was no question that Damage will bring unparalleled branding & marketing capabilities to React Gaming Group.”
This announcement comes as React Gaming Group plans to diversify its ventures, shifting their focus to a core portfolio of esports & gaming-centric properties. React Gaming Group’s recent gaming acquisitions and properties include HypeX.gg, a leading social gaming platform, Loot.bet, a betting site specializing at esports betting since 2016, Team BH (Bloodhounds), the 2nd most followed top tier Canadian influential Fortnite team, Generationz Gaming Entertainment, a proprietary technology to deliver iGaming wagering and esports tournament platform solutions, and eFlyerMaker, a fully compliant email marketing platform, show a dedicated path to positioning themselves as a standout gaming holding company. From amateur esports tournaments with player-versus-player wagering capabilities, iGaming, and professional esports team ownership, React Gaming Group and its subsidiaries are well-positioned for growth. Damage’s pedigree of working with best-in-class brands and AAA game developers will fuel this growth.
“We are delighted to be appointed as React Gaming Group’s Creative Agency Partner,” said Jon Runkle, Executive Creative Director for Damage. “This partnership, integrating our capabilities across strategy, creative, content and production, will complement React Gaming Group’s new portfolio of incredible companies and their exciting position in gaming & esports.”