标题Experience is Everything
广告公司
广告战役 Experience is Everything
广告主 Saga
品牌 Saga

想查看全部作品信息? this content is for subscribers only

订阅 and get unlimited access.

Be inspired by the best creative work from around the world.

首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 电视
长度
制作公司
执行创意总监 ..m Th....on 仅限订阅者
创意团队 A..m S...s 仅限订阅者
创意团队 ..n E...s 仅限订阅者
Group Managing Director D...d Bo....en 仅限订阅者
Business Director M...y Moo.......azon 仅限订阅者
Senior Account Director .d Lo....on 仅限订阅者
客户总监 ..i Hu.....son 仅限订阅者
Senior Account Manager T....ay Bi.....ham 仅限订阅者
Group Head Of Planning A...ew P....ns 仅限订阅者
Head Of Planning Ch.....ne A...ry 仅限订阅者
Strategy Director M..t W....an 仅限订阅者
Head of TV O..y Ca.....ey 仅限订阅者
Agency TV Producer R...e G..d 仅限订阅者
Senior Creative Producer G...or Go....ng 仅限订阅者
Design Director A..m E....ds 仅限订阅者
Post-production Producer F..n Co....ly 仅限订阅者
剪辑师 M..k S...er 仅限订阅者
Design Director ..e B...ll 仅限订阅者
Post-production Producer ..y Ra.....en 仅限订阅者
Project Director L...a W....er 仅限订阅者
Tech Lead N..e H...ey 仅限订阅者
Head of Design A...n L...ni 仅限订阅者
Digital Designer D...d G...n 仅限订阅者
Broadcast Affairs L..y Gr.....ay 仅限订阅者
Chief Executive Officer (CEO) P...r B....tt 仅限订阅者
Chief Strategy Officer S...n J....ns 仅限订阅者
Business Director T..s H...e 仅限订阅者
客户总监 J..s M...s 仅限订阅者
客户总监 ..m ..x 仅限订阅者
Strategy Director L...a R....ll 仅限订阅者
Broadcast Manager ..m B....rd 仅限订阅者
导演 I..n Za.....as 仅限订阅者
剪辑师 F...p M....ek 仅限订阅者
执行制片 B...e P...ll 仅限订阅者
制片 N..k L...on 仅限订阅者
后期制作 Se....ed W...s 仅限订阅者
Post-production Producer A..x Fi.....ald 仅限订阅者
Colorist O...ej St....gr 仅限订阅者
音频后期制作 K..g L..r 仅限订阅者
Sound Engineer J..k Se....ck 仅限订阅者
Talent Agent ..e B...ne Co......ncy 仅限订阅者
Stills S...dy F...s 仅限订阅者
摄影师 L....zo A...s 仅限订阅者
制片 J...s Ch......ain 仅限订阅者
制片 P...be I...ng 仅限订阅者
Retoucher R...rt T...or 仅限订阅者
Branding Agency S....ne 仅限订阅者
Executive Strategic Creative Director And Founder S...n Ma....pp 仅限订阅者
客户总监 B..h B...es 仅限订阅者
设计师 ..n D...on 仅限订阅者
媒介公司 V..P M...a 仅限订阅者

About VCCP

VCCP is the challenger network for challenger brands. We are a global integrated communications agency, founded in 2002 on the principles of simplicity, collaboration and un-preciousness. We transform the fortunes of our clients by challenging and disrupting the categories they operate in.

Latest News

Hovis® returns to TV and appoints new agency roster

 

Iconic bread and baked goods brand Hovis® is set to return to TV screens as part of a new brand campaign launching in late March. The extensive £2m burst will include activity across TV, radio, PR, social and influencers and will re-activate the legendary “As Good Today as it's Always Been” strapline. The new voice for the Hovis ads will be former Doctor Who, celebrated British actor and Emmy Award winner Christopher Ecclestone and its message will be in reminding consumers and shoppers that Hovis has a place at the heart of every home.

To spearhead the campaign, Hovis has appointed a new roster of agencies spanning creative, media, PR and social, following competitive pitch processes. VCCP become the lead creative agency, Medialab will be responsible for media strategy, planning and buying across channels and Clarion Communications is the retained PR agency across consumer, trade and corporate communications. Wearefreak is the lead for digital - encompassing website, SEO and social media.

Adrian Mooney, Brand Communications Lead at Hovis said: “This campaign provides a timely reminder to celebrate the treasured and reassuring role that Hovis plays in many millions of people’s lives. The ad and content highlight the everyday rituals of preparing, making, eating and sharing our well-loved products – and their creation of emotional connections and experiences which we sometimes take for granted. It’s an exciting moment for the brand, and we are delighted to be in partnership with our fantastic new group of agencies to create further great work in the coming years.”

Cliff Hall, CEO, VCCP said: “We’re thrilled to be partnering with a brand like Hovis, which is full of heritage and rich history and we look forward to working together to create a compelling campaign.”

Steve Parker, Executive Director, Medialab, said: “To be working with Hovis, a brand with such strong values and presence is something that we are immensely proud of. This new partnership further fuels our significant agency growth and continues to broaden our FMCG brand portfolio.”
Amanda Meyrick, CEO, Clarion Communications said: “Hovis is a great brand that is both well-known and well- loved, and we are thrilled to be working with the team. We will be developing a raft of creative consumer campaign activations as well as providing strategic communications counsel and trade engagement initiatives that reach key decision makers in the category.”

Stuart Willison, CEO, Wearefreak, said: “Hovis is a beloved, iconic brand at the heart of every home, the silent hero of a million different stories every day. Wearefreak are delighted to collaborate with Hovis, bringing those everyday moments to life, engaging with compelling content and putting smiles on faces.” 

AdForum最新作品