E-commerce can be convenient (or addictive) but it’s rarely creative. So here’s a refreshing idea from Rémy Martin and FRED & FARID New York. Facebook and Instagram’s “Collection” ads allow users to swipe through products for sale while keeping an eye on video content above. To stop users in their swiping tracks, a short video shows a mixologist literally breaking out of her box to reach down and grab a bottle of the prestigious cognac from the line-up of products advertised below. Rémy Martin can be sipped on its own or as a cocktail ingredient, but either way this hijack is neat. |
|
标题 | Remy Martin E-commerce Hijack |
广告公司 | FRED & FARID New York |
广告战役 | Remy Martin E-commerce Hijack |
广告主 | Rémy Martin |
品牌 | Remy Martin |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 社交媒体 |
长度 | |
首席创意官 | F..d . F...d 仅限订阅者 |
创意总监 | L....nt L...ia 仅限订阅者 |
客户主管 | A...da H....an 仅限订阅者 |
客户主管 | N...r N...ti 仅限订阅者 |
美术指导 | Mi....le H..s 仅限订阅者 |
文案 | E..a K..b 仅限订阅者 |
执行制片 | Te....le T...ue 仅限订阅者 |
Strategist | ..m P...er 仅限订阅者 |
导演 | C..e Sc.....er 仅限订阅者 |
Senior Brand Director | Ti....ee M...i 仅限订阅者 |