Some British shoppers couldn’t believe their eyes when they visited a new store recently. No, they weren’t victims of Brexit shortages. In fact there were plenty of items on the shelves – but the anonymous packing provided no clue as to what the products were. Was that packet cereal or detergent? Impossible to tell. Even when Brits shop abroad, they can usually work out what an item is from the picture on the pack. But here they got no such help. Ready for the big reveal? The shop – called “Whatsinstore” – was an operation for the Royal National Institute for the Blind, which wanted to demonstrate a daily difficulty faced by the blind and partially sighted. The RNIB is working with supermarkets to make packaging more accessible. |
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标题 | The RNIB WhatsIn Store |
标题 (原始语言) | Packcessible |
广告公司 | T&Pm |
广告战役 | The RNIB WhatsIn Store |
广告主 | Royal National Institute of Blind people (RNIB) |
品牌 | RNIB |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
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广告经理 | M...in Wi.....ld 仅限订阅者 |
广告经理 | L...a F...es 仅限订阅者 |
广告经理 | C....al P...e 仅限订阅者 |
广告经理 | M....lm ..i 仅限订阅者 |
执行创意总监 | M...y T...r 仅限订阅者 |
执行创意总监 | ..n E....tt 仅限订阅者 |
创意团队 | H...n Ro....on 仅限订阅者 |
创意团队 | A..m J....on 仅限订阅者 |
创意团队 | ..d P...e 仅限订阅者 |
Creative Producer | J...ph To.....on 仅限订阅者 |
美术总监 | M..c Do.....on 仅限订阅者 |
设计师 | A...e Ma....gh 仅限订阅者 |
设计师 | R....rd F...er 仅限订阅者 |
Business Director | Be....ct P....le 仅限订阅者 |
客户总监 | C...s B....er 仅限订阅者 |
客户总监 | H...ah G..y 仅限订阅者 |
客户经理 | ..y B...t 仅限订阅者 |
客户主管 | S...a B....tt 仅限订阅者 |
Planning Partner | S...h C...k 仅限订阅者 |
客户企划 | .d Da.....ll 仅限订阅者 |
制作公司 | A....na S....os 仅限订阅者 |
制作公司制片 | R....rd G....an 仅限订阅者 |
导演 | J...y T...ey 仅限订阅者 |
客户经理 | H....er Wi....ms 仅限订阅者 |
Experiential Agency | A....nt .W 仅限订阅者 |
导演 | Jo....an S....tz 仅限订阅者 |
Client Services Director | J..n D..k 仅限订阅者 |