标题Care Can Be This Good
广告公司
广告战役 Care Can Be This Good
广告主 LetsGetChecked
品牌 LetsGetChecked

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About VCCP US

VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients.  For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14.  VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it.  With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve.  VCCP is the challenger network for challenger clients.

Latest News

Hovis® returns to TV and appoints new agency roster

 

Iconic bread and baked goods brand Hovis® is set to return to TV screens as part of a new brand campaign launching in late March. The extensive £2m burst will include activity across TV, radio, PR, social and influencers and will re-activate the legendary “As Good Today as it's Always Been” strapline. The new voice for the Hovis ads will be former Doctor Who, celebrated British actor and Emmy Award winner Christopher Ecclestone and its message will be in reminding consumers and shoppers that Hovis has a place at the heart of every home.

To spearhead the campaign, Hovis has appointed a new roster of agencies spanning creative, media, PR and social, following competitive pitch processes. VCCP become the lead creative agency, Medialab will be responsible for media strategy, planning and buying across channels and Clarion Communications is the retained PR agency across consumer, trade and corporate communications. Wearefreak is the lead for digital - encompassing website, SEO and social media.

Adrian Mooney, Brand Communications Lead at Hovis said: “This campaign provides a timely reminder to celebrate the treasured and reassuring role that Hovis plays in many millions of people’s lives. The ad and content highlight the everyday rituals of preparing, making, eating and sharing our well-loved products – and their creation of emotional connections and experiences which we sometimes take for granted. It’s an exciting moment for the brand, and we are delighted to be in partnership with our fantastic new group of agencies to create further great work in the coming years.”

Cliff Hall, CEO, VCCP said: “We’re thrilled to be partnering with a brand like Hovis, which is full of heritage and rich history and we look forward to working together to create a compelling campaign.”

Steve Parker, Executive Director, Medialab, said: “To be working with Hovis, a brand with such strong values and presence is something that we are immensely proud of. This new partnership further fuels our significant agency growth and continues to broaden our FMCG brand portfolio.”
Amanda Meyrick, CEO, Clarion Communications said: “Hovis is a great brand that is both well-known and well- loved, and we are thrilled to be working with the team. We will be developing a raft of creative consumer campaign activations as well as providing strategic communications counsel and trade engagement initiatives that reach key decision makers in the category.”

Stuart Willison, CEO, Wearefreak, said: “Hovis is a beloved, iconic brand at the heart of every home, the silent hero of a million different stories every day. Wearefreak are delighted to collaborate with Hovis, bringing those everyday moments to life, engaging with compelling content and putting smiles on faces.” 

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