| 标题 | Goal to the Gold Cup |
| 广告公司 | Conill |
| 广告战役 | Goal to the Gold Cup |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 制作公司 | U...9 仅限订阅者 |
| 首席创意官 | G....vo S...is 仅限订阅者 |
| VP Group Creative Director | Ve....ca El....do 仅限订阅者 |
| 创意总监 | Be....in L..y 仅限订阅者 |
| Senior Art Director | Pa....io L..a 仅限订阅者 |
| VP, Director of Production | C...os Ba....la 仅限订阅者 |
| Senior Digital And Innovation Producer | ..t Ol......ger 仅限订阅者 |
| Senior Producer | D...a .e .a P...a 仅限订阅者 |
| VP, Director Of Project Management | S...y M...r 仅限订阅者 |
| Project Manager Coordinator | J....ar B...n 仅限订阅者 |
| VP, Management Director | A...el O....ez 仅限订阅者 |
| Group Account Director | P...y M..a 仅限订阅者 |
| Management Supervisor | D..a O...s 仅限订阅者 |
| 客户主管 | ..a M...oz 仅限订阅者 |
| SVP, Director Of Client Services | C....ra S...os 仅限订阅者 |
| Group Account Director, Sports & Entertainment | C....ne R..e 仅限订阅者 |
| Sr. Account Executive | C..e A...y 仅限订阅者 |
| 客户主管 | K..e N...e 仅限订阅者 |
| 客户主管 | R....ha A...or 仅限订阅者 |
| Chief Strategy Officer | L...a S...le 仅限订阅者 |
| Director of Strategy | Al.....ro O...st 仅限订阅者 |
| Senior Strategic Planner | Ca....ne H....rd 仅限订阅者 |
| SVP, Director Social Media | A..y N...on 仅限订阅者 |
| Social Media Supervisor | P...la S....an 仅限订阅者 |
| Associate Community Manager | M...a G...ia 仅限订阅者 |
| VP, Media Director | D...a St....ll 仅限订阅者 |
| Group Media Director | W....am F....ca 仅限订阅者 |
| Associate Media Director | M...dy Ga....um 仅限订阅者 |
| Assistant Media Planner | D....la Ro.....uez 仅限订阅者 |
| Associate Media Director | R..n Ga.....er 仅限订阅者 |
| 媒介企划 | E...a M...no 仅限订阅者 |
| Chief Communications Officer | C...s T...na 仅限订阅者 |
| Director of Public Relations | D...a L...z 仅限订阅者 |
| Director, Business Affairs | Va.....na D...al 仅限订阅者 |
| Engagement, Senior Manager | S...e Ap.....um 仅限订阅者 |
| Engagement, Manager | M..t O...a 仅限订阅者 |
| Engagement, Senior Planner | K...ey C....es 仅限订阅者 |
| Brand & Marketing, Senior Analyst | E...a Ca....ll 仅限订阅者 |
| 广告经理 | A....ny N...k 仅限订阅者 |
| 广告经理 | L....ay ..e 仅限订阅者 |
| 广告经理 | E...e Ca....as 仅限订阅者 |
| 广告经理 | S...ko A..o 仅限订阅者 |
| 广告经理 | L...e Tu....ia 仅限订阅者 |
| 创意总监 | Z...a Ma.....icz 仅限订阅者 |
| Tech Lead | Kr.....of Pu.....ki 仅限订阅者 |
| 执行制片 | Sa....ee R..t 仅限订阅者 |
| 制片 | E..n ..y 仅限订阅者 |
| Director Of Production | M...y L...rt 仅限订阅者 |
About Conill
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Toyota celebrates the love in airport reunions amidst the chaos of the holiday season.
This holiday season, Toyota invites people to experience the true essence of love and family with its latest spot, "Arrivals." Developed for Hispanic audiences, the work captures the joy of reuniting, highlighting that it's not always a breeze, yet absolutely worthwhile—even amidst the holiday frenzy.
The story unfolds as families navigate weather, traffic, delays and frustration, culminating in magical moments of reunion, of all places, at airports. Toyota vehicles play a prominent role in the bilingual production created by Conill and directed by the award-winning Max Malkin.
This campaign hones in on the significance of togetherness and family, particularly for the Hispanic community. It showcases the value of gathering during the holiday season and the meaningful efforts that individuals make to be with their loved ones.
“Arrivals embodies the heartfelt dedication related to holiday reunions—a celebration of those who still welcome their family and friends at the airport despite seasonal hurdles," shared Veronica Elizondo, Conill's Chief Creative Officer. "Imagine braving freezing weather or dealing with crazy traffic on the 405 freeway to LAX—these are real stories from Toyota owners that inspired us. We aimed to uncover some beauty amidst the chaos, but with a lighthearted tone.”
Arrivals will air on broadcast, targeted cable networks, cinema and various digital channels.
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