Commercial film production company, Massïf opened its doors in July 2017. The director-led business was founded by industry mogul and award-winning executive producer, Peter Carr; most renowned for his years at Velocity and Bouffant producing iconic work.
Based in Johannesburg and Cape Town, the creatively geared commercial film production company specialises in producing beautifully crafted commercials and online branded content.
Massïf represents six diverse individuals, some already highly accomplished, others still young but truly talented and bursting onto the scene, namely; Dean Blumberg, Marc Sidelsky, Petar Spiljevic, Gordon Lindsay, Nare Mokgotho, and Ying-Poi De Lacy. Their “work comes first” ethos is the golden thread that binds them.
Collaborating with local and global advertising agencies and top brands, each director’s distinctiveness makes it possible for Massïf to offer a variety of styles and techniques to deliver visually captivating and memorable commercials, as well as digital content in response to any creative brief.
Core to Massïf’s DNA is a unique culture that grooms and nurtures new talent from its creative research department. The production house hires director’s in training, mentors them, and helps shape their careers rooted in research, which cultivates a comprehensive understanding and passion for this craft.
Massïf is a Level 1 B-BBEE contributor through its empowerment partner, Braille Films. The indie label was founded by Prenneven Govender and is focused on content, experiential and long-form production, sourcing directors from the Massïf roster.
Massïf has the ambition to create a home for filmmakers, where traditional production models are challenged. At the same time, professional service and extraordinary creative output is the norm. Its directors are set up for notable directorial debuts and boast a proven track record of breakout successes to date.
The directors combined have accumulated many accolades including awards from The Cannes Lions Festival of Creativity, The Clios, D&AD, The London International Awards, New York Festival Awards, and The Loerie Awards where the directors have earned several Grand Prix’s.
Marc Sidelsky wins the Ciclope Africa Grand Prix for Shelflife, Nike & Stussy - “Weird”
Massïf Executive Producer, Peter Carr, commented: We are really excited for Marc to have received this award for an entertaining piece of work that he wrote and directed himself and which was produced by Ying-Poi De Lacy at our partner company, Little League Films. We had such incredible support from so many of our wonderful suppliers who helped us bring this idea to life and so we thank each and every one for their contribution towards making this such a success for us and Shelflife. We’d also like to thank the Shelflife client and the Ciclope judging panel for recognizing the value of using storytelling to sell brands. Marc will be relocating to Canada at the end of April but he will continue to be exclusively represented in South Africa by Massif, the company he co-founded. This accolade is a great send-off for Marc.