| 标题 | Mary & Jason |
| Brief | Loneliness among the elderly is on the rise, with 1m older people going over a month without speaking to anyone (source: Age UK). And during Covid-19, that sense of isolation worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships. ‘Beyond Generations’, aimed at bridging that generational divide, by showing the relationship-building potential of today’s games.The platform featured two documentary films, each following the real-life stories of families who had lost touch, whether it was through distance or just growing apart. The social experiment films follow the journeys of Howard & Dhillon, and Mary & Jason. Shot over the course of 4 weeks, during the pandemic, we follow them on their quest to reconnect via the virtual worlds of gaming. These films lived on Xbox’s YouTube page, as well as being promoted on social channels. |
| 广告公司 | McCann London |
| 广告战役 | Beyond Generations |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | Branded Content |
| 长度 | |
| Grade | Framestore |
| President & Chief Creative Officer | La....ce T....on 仅限订阅者 |
| President & Chief Creative Officer | ..b D...al 仅限订阅者 |
| 执行创意总监 | J...e M...z 仅限订阅者 |
| 执行创意总监 | S...iv M...ry 仅限订阅者 |
| Senior Creative | J...s C...by 仅限订阅者 |
| Senior Creative | W....am C...am 仅限订阅者 |
| Head of Design | L..a C....na 仅限订阅者 |
| 设计师 | D...d C...es 仅限订阅者 |
| Senior Planner | Jo....an B...er 仅限订阅者 |
| Senior Planner | M..e Ph....ps 仅限订阅者 |
| Managing Director | J....ca Ta....ge 仅限订阅者 |
| Managing Partner | S....sh J..i 仅限订阅者 |
| Business Director | O...r Fl....ft 仅限订阅者 |
| 客户总监 | M....ie V....rs 仅限订阅者 |
| Senior Account Manager | ..y S....pa 仅限订阅者 |
| Account Associate | E...se Th....on 仅限订阅者 |
| Project Director | C...e P...er 仅限订阅者 |
| Senior Project Manager | G....ia We.....all 仅限订阅者 |
| 制作公司 | C...t L...on 仅限订阅者 |
| Chief Production Officer | S...io L...z 仅限订阅者 |
| Head of Integrated Production | S...ie Cha........rews 仅限订阅者 |
| 执行制片 | A..c Ch....ie 仅限订阅者 |
| Senior Producer | Z..a B....ur 仅限订阅者 |
| Head of Post Production | P...o P...o 仅限订阅者 |
| Post-production Producer | J...e C...er 仅限订阅者 |
| 制片 | S...h H..l 仅限订阅者 |
| Senior Print Producer | L..m W...e 仅限订阅者 |
| Print Producer | S...e T...er 仅限订阅者 |
| Production Business Affairs | ..l B...e 仅限订阅者 |
| Production Business Affairs | M...y St....er 仅限订阅者 |
| 导演 | C...s F...es 仅限订阅者 |
| 制片 | Z..a B....ur 仅限订阅者 |
| 摄影指导 | Te....ce W....ns 仅限订阅者 |
| 音乐作曲家 | C...s D...y 仅限订阅者 |
| 剪辑师 | A..x Y...g 仅限订阅者 |
| Assistant Producer | T..y B...en 仅限订阅者 |
| Assistant Editor | A...ey J...er 仅限订阅者 |
| Camera Assistant | M...i G...er 仅限订阅者 |
| Camera Assistant | L..e Ma.....ce 仅限订阅者 |
| Sound Design and Mix | M...i M....su 仅限订阅者 |
| Grade | S....an P...y 仅限订阅者 |
| Online Artist | S...n H..l 仅限订阅者 |
| Covid Supervisor | D...d D...ne 仅限订阅者 |
| 插图画家 | ..n .f A..n 仅限订阅者 |
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